The thrill of pure, fresh colours, an ultra-sensual, melting formula and extremely intense shine. Yves Saint Laurent created the VOLUPTÉ family with a distinctive, irresistibly mouth-watering mango scent. Fresh new ways to play with colour and make it your own. For lips that crave endless pleasure.
2008
Launch of ROUGE VOLUPTÉ, the first lipstick to offer an incredibly creamy texture that instantly fuses with your lips thanks to an exclusive “back injection” manufacturing process. A veil of exceptionally shiny, ultra-pure colour and an extremely comforting melting texture.
2011
Creation of VOLUPTÉ SHEER CANDY, a balm that creates a tasty bitten lips effect. It’s moisturizing like a balm, plumping likea gloss, crystal clear like sugar candy – its texture swathes lips in well-being and dresses them up in tangy, colourful yet sheer shine, as if they just bit into a juicy piece of fruit.
2013
ROUGE VOLUPTÉ SHINE, luminous, sensual colours in a unique formula enriched with a nourishing cocktail of lip care. Thanks to its high concentration of soft waxes, it instantly melts In contact with the lips sheathing them in an ultra-shiny, protective veil as crystal clear as water. A sumptuous formula for deliciously desirable lips.
2014
The saga continues with GLOSS VOLUPTÉ. A patented applicator that mirrors a “bouche à bouche”. A revolutionary, incomparably creamy, never sticky formula that becomes an extremely shiny, transparent veil. An infinite array of irresistible colours and three types of shine. A genuine invitation to kiss.
